£11.44 per hour + £1.38 holiday pay
Advertising End Date
15 Dec 2024
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  • FASS-Exclusive Internship: Social Media Marketing Partner, Wiseward

Role & Department Overview

Please note: this internship is only available to current students in the Faculty of Arts and Social Sciences at Lancaster University.

If you apply for this role the information within your application will be shared with the recruiting organisation.

Wiseward inspire cross-cultural learning experiences that enrich lives and make better global citizens.  They believe that language can be a transformative experience that truly broadens perspectives.  Their close relationships with language schools allows them to curate, design and deliver the best possible opportunities and experiences for students and teachers of foreign languages.  

Please submit a CV (maximum of two sides) and a Cover Letter (maximum one side) both tailored to the role.
 
Message from Wiseward about the role:
We know we are not good at getting the best out of social media. We understand its crucial importance to a successful business. The key and core theme of this internship is to win new business and increase our revenue by creating a marketing plan that includes a clear strategy to improve our social media profile that will form part of the mix of driving new business to our website.

The successful applicant will need to show that they have a good grasp of our business and that they are able to demonstrate that they have a well thought through strategy to not only drive traffic to our our website but convert new website traffic into actual bookings for courses.

It is important that you can clearly demonstrate that you not only have a feel for our website but that you create a bespoke marketing / media plan for each segment of our market. We think our market segments as follows:

1. Language Experiences - eg Italian and for Wine Lovers, French and Discover Provence

2. Language and Ac(vity Programmes for young people eg German and Urban Arts for Teenagers, English and Soccer with THFC

3. Language refresher courses for teachers of Foreign Languages eg German for Teachers of German

4. Intensive Language Immersion Courses for GCSE, A level and Undergraduate students eg Intensive Spanish

5. English for Commercial Pilots and Air Traffic Controllers

6. Language and Actvity Programmes specifically for the over 50’s

You will have a ‘blank canvas’ to work with which will give you the opportunity to show case your social media and marketing skills, your love of languages and your understanding of the importance of a targeted and specific approach to each market segment will be self-evident at the interview. 

You will work with a colleague and you will lead the project. There is a Wiseward marketing budget of GBP 500.00 for this project. So spend wisely!!
 
Preferred start date: 1st February 2025
 
Expected end date:  30th April 2025
 
Weekly hours: variable (to be discussed with Wiseward)
 
Location: Entirely remote (in the UK)

Job Description

  • Create a social media / marketing plan for each market segment. For each market segment you need to agree: What you plan to do. Why you plan to do it . How you plan to do it. When and how often you plan to do it and What it will cost.
  • Decide what platforms are relevant to, and will resonate with, potential purchasers of courses and programmes in each market segment.
  • Create, post copy and blogs that are relevant to each market segment. Ask yourself what else could we be doing to win business in each segment.
  • Think about and suggest ways that will measure and validate the success of your plan for each segment. Remember that success means new business and a measurable increase in bookings.
  • Working together as a team with your colleague and with Wiseward is fundamental to the success of this project, as is your leadership.
  • Regular liaison with, and support from Wiseward.

Person Specification

  • The student / students that undertake this project will need to have a good grasp of social media and display a passion and real understanding of the critical importance that social media marketing plays in driving incremental revenue. 
  • A love of modern languages and travel would be significant added advantage.
  • Understanding of what is needed to lead a small team and deliver successful outcomes.
 
Working in this role will help develop the following skills and experience:
 
  • Analysing

  • Research

  • Business Development

  • Commercial awareness

  • Flexibility

  • Leadership

  • Perseverance

  • Planning and Organising

  • Problem solving

  • Resilience

  • Teamwork

  • Time Management

  • Verbal communication

  • Written communication

  • Knowledge Sharing

For any further information please contact [email protected]

You are required to submit a cover letter to support your application. Applications without a cover letter will not be considered.

Please note: Unless specified otherwise in the advert wording, this role is only open to individuals living in the UK.

Under the terms of this work, we endeavour to provide the advertised number of hours however, hours are not guaranteed and that work may cease if there is a fall in demand. 

Adverts that display a closing date should be treated as a guide. We reserve the right to close the vacancy once we have received sufficient applications, so we advise you to submit your application as early as possible to prevent disappointment.

Apply

Help and advice on making applications can be found on the Lancaster University Careers pages. Visit www.lancaster.ac.uk/careers.

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